Cass Sunstein on Smarter Regulations and Less Conformity

Cass Sunstein gained international notoriety for his book "Nudge," about habits and choice architecture. He then worked as the regulatory czar for the Obama administration, the regulator who regulates regulations. His latest book is "Conformity: The Power of Social Influences."

He joins Heaton to discuss how behavioral economics can shape smart policy without limiting individual freedom, and how conformity makes groups collectively dumber.